• Recorded Lecture
    you will have access to a pre-recorded lecture with English subtitles
  • On 24 April
    you will receive full access to the lecture
  • PDF-presentation
    will be emailed to you along with the lecture
  • 4 months
    access to the lecture recording
This lecture is a deep exploration into the realm of archival fashion, where every garment holds a narrative of its own. Together with our Milan-based expert, you will learn to distinguish valuable vintage from simply "old" clothing, discover where to source rare finds, and identify the essential criteria for any acquisition. You will develop the ability to see value beyond fleeting trends and gain the confidence to select pieces that remain truly timeless.
Who this lecture is for
You are looking for more than just items — you are looking for value
You want to buy intentionally, with an understanding of a piece’s potential rather than just its outward aesthetics
You feel uncertain about vintage and are afraid of making mistakes
You don’t know how to distinguish a valuable piece from an accidental one and don't want to lose money on unsuccessful purchases
You buy intuitively but seek a systematic approach
You have a sense of taste but want to rely on knowledge and understand exactly what you are paying for
You are a stylist looking to reach a new level
You want to add depth and uniqueness to your work and increase the value of your services through vintage
Tatiana Lonskaya
Speaker
Your personal guide to the world of vintage investment

Specialization: 6 years of consulting and sourcing rare vintage pieces for private clients
Education: Degree in professional design from leading fashion institutes — Istituto Marangoni and Istituto Secoli
Career: 15 years in the fashion industry, working with MaxMara, Vivienne Westwood, Trussardi, Etro, Calvin Klein, and others

Tatiana views vintage through the lens of her design experience: she evaluates not only the aesthetics but also the construction, fabrics, complexity of the cut, and the historical context of the piece. For her, vintage is not a trend, but a continuation of fashion culture: a search where visual literacy, precision, and an understanding of true value are essential.
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Lecture programme
  • Why vintage has become a cultural phenomenon
    • why vintage has long moved beyond being just a trend
    • how nostalgia and conscious consumption helped vintage become a part of modern fashion culture
  • How to begin your journey with vintage
    • where to find valuable vintage items
    • what details to focus on during the selection process
    • how to make your first successful acquisitions without mistakes
  • How designers and runways influence the vintage market
    • how leading fashion houses use vintage in their collections
    • who influences whom more: designers on the vintage market, or vice versa
    • which brands most actively "quote" the past and how this affects demand
  • How the value of vintage pieces is determined
    • what factors determine the cost of vintage items
    • which items are investments and can grow in value
    • how to distinguish an overpriced item from a truly valuable one
The Result
After the lecture, you will stop seeing vintage as simply "old clothes." You will begin to understand the internal logic of authentication and gain a clear sense of the craftsmanship and value you are paying for when selecting items on Vinted, Vestiaire Collective, or at local markets.
Instead of impulsive gestures, you will develop an expert filter—a system of knowledge that allows you to distinguish high-potential collectible items from fleeting trends. This will enable you to make precise, informed decisions rooted in an understanding of construction, materials, and a garment’s history.

Tatiana’s collection of vintage items